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Marketing Talks


Primark on TV: Messy Confidence or Safe Play?
Fashion advertising has been stumbling. Sydney Sweeney’s American Eagle campaign should have been glamour, instead, it backfired as...
Ly Hoang
Sep 44 min read


The MBA of Mamma Mia: What Donna’s B&B Can Teach Us About Marketing
My favourite film isn’t some Oscar-winning film. Nope. It’s Mamma Mia, a chaotic swirl of ABBA hits, questionable paternity, and enough...
Ly Hoang
Aug 204 min read


AI Can Write the Post. But Only Humans Know If It Should Be Posted
“How do you feel about AI?” It’s not exactly a cocktail socials night, but there I was, asking it at the end of a job interview like it...
Ly Hoang
Aug 22 min read


Why Smurfs 2025 Is Leaving Audiences Blue: A Marketer’s Genuine Case Study (Not a Rant, Promise)
Let me start with a true story: I kept seeing that new Smurfs movie poster plastered on busses everywhere in Birmingham. I mean,...
Ly Hoang
Jul 104 min read


Gelatelli Feeds You. Ben & Jerry’s Flatters You
What a £3 tub of ice cream can teach us about perceived value, packaging, and the psychology of branding. Today, I picked up a tub of Ben...
Ly Hoang
Apr 132 min read


What Pitbull Can Teach Brands About Consistency (Yes, Really)
My TikTok feed has been a Pitbull shrine lately. Clips from his London O2 concert keep popping up, and the one thing I can’t stop...
Ly Hoang
Mar 203 min read


Polyester in Pearls: Pretty Little Thing’s Awkward Glow-Up
When you think Pretty Little Thing (PLT), you think sequin, £10 dresses, and the kind of outfit you’d wear for a messy night out in...
Ly Hoang
Mar 154 min read


Thailand: A Masterclass in Tourism Branding (and Package Deals)
So, I went to Thailand during my holiday. Not because I’d spent months planning, but because my family grabbed a last-minute package...
Ly Hoang
Feb 34 min read
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