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Fashion advertising has been stumbling. Sydney Sweeney’s American Eagle campaign should have been glamour, instead, it backfired as...

People like to put thrifting on a pedestal. It’s cheap, it’s sustainable, it’s “better” than fast fashion. But here’s the truth: I...

In Vietnam, being Vietnamese is often described in poetic phrases: “yellow skin and red blood,” or “descendants of dragons and fairies.”...

My favourite film isn’t some Oscar-winning film. Nope. It’s Mamma Mia, a chaotic swirl of ABBA hits, questionable paternity, and enough...

I couldn’t help but wonder… how much power could possibly be tucked into six little letters? The stamp inside my passport doesn’t say...

“How do you feel about AI?” It’s not exactly a cocktail socials night, but there I was, asking it at the end of a job interview like it...

Let me start with a true story: I kept seeing that new Smurfs movie poster plastered on busses everywhere in Birmingham. I mean,...

“Where are you from?”It sounds like small talk, but it never is. Yesterday was Reunification Day  in Vietnam — my home country. Back...

What a £3 tub of ice cream can teach us about perceived value, packaging, and the psychology of branding. Today, I picked up a tub of Ben...

My TikTok feed has been a Pitbull shrine lately. Clips from his London O2 concert keep popping up, and the one thing I can’t stop...

When you think Pretty Little Thing (PLT), you think sequin, £10 dresses, and the kind of outfit you’d wear for a messy night out in...

I recently had a job interview that lasted all of six minutes. Six. That’s barely enough time to brew a proper cup of tea, let alone...

So, I went to Thailand during my holiday. Not because I’d spent months planning, but because my family grabbed a last-minute package...

Somewhere between campaigns, algorithms, and helping companies grow — I realised I’d left myself behind. In 2019, I was too shy to dance...

I didn’t go to Spain solo for 10 days to “find myself.” There was no Eat Pray Love soundtrack playing in the background. I went because I...

They say you can’t put a price on love, but sometimes it’s £1.50, scanned through on a Tesco till. Working in a Tesco next to a block of...

Published originally for the Tales of Trades blog, a series where I interview professionals in rarely mentioned fields to bring out fresh...

What do you do at 2 in the morning? Fast asleep? Doom-scrolling? Those are the usual answers. But for my aunt, 2AM is when her day...

Every March, Women’s Day rolls around and I can’t help but wonder: who is it really for? For some, it’s flowers, sweet wishes, maybe even...

I met Barry for a coffee catch-up the other day. I spotted him first, sat by the sidewalk, phone in hands, bike next to him, looking half...